Privacy Policy
AIM Sweden AB
Last updated: June 2026

1. Introduction
AIM Sweden AB ("AIM", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website at www.aimsweden.com.

AIM Sweden AB is registered in Sweden and can be contacted at:
Lägervägen 13, Byggnad 9, SE-832 56 Frösön, Sweden
Email: info@aimsweden.com
Phone: +46 63 554 10 35

2. What Data We Collect and Why

We use cookies and third-party tracking tools on our website. Below is a description of each tool, what data it collects, and for what purpose.

2.1 Google Analytics 4 (GA4) – Analytics

We use Google Analytics 4 to understand how visitors use our website. This tool collects anonymized data about page views, session duration, traffic sources, and user behavior across the site. The information is aggregated and does not identify individual users.

Data collected: Pages visited, time on site, browser type, device type, approximate geographic location (country/city level), traffic source.

Purpose: Website performance analysis and content improvement.
Legal basis: Legitimate interest / consent (statistics category).
Data processor: Google LLC, USA. Data may be transferred outside the EU under Standard Contractual Clauses.
Retention: 14 months (default GA4 setting).

2.2 Microsoft Clarity – Analytics & Behavior Tracking

We use Microsoft Clarity to analyze user behavior on our website through heatmaps and session recordings. This allows us to understand how visitors interact with our pages, which areas they engage with, and where any usability issues may arise. Session recordings are anonymized and do not capture sensitive input fields such as passwords or personal data entered in forms.

Data collected: Mouse movements, clicks, scroll depth, session recordings, heatmap data.
Purpose: User experience optimization and website improvement.
Legal basis: Consent (statistics category).
Data processor: Microsoft Corporation, USA. Data may be transferred outside the EU under Standard Contractual Clauses.
Retention: 30 days (default Clarity setting).

2.3 LinkedIn Insight Tag – Marketing & Advertising

We use the LinkedIn Insight Tag to measure the effectiveness of our advertising campaigns on LinkedIn, and to enable retargeting of visitors who have previously visited our website. This tag collects data about your visit and connects it to your LinkedIn profile if you are logged in to LinkedIn.

Data collected: URL visited, IP address (anonymized), device and browser characteristics, timestamp, LinkedIn member ID (if logged in to LinkedIn).
Purpose: Conversion tracking, campaign performance measurement, and LinkedIn retargeting audiences.
Legal basis: Consent (marketing category).
Data processor: LinkedIn Ireland Unlimited Company / Microsoft Corporation. Data may be transferred outside the EU under Standard Contractual Clauses.
Retention: 90 days (LinkedIn default).

3. Consent and Cookie Management

When you visit our website for the first time, you will be presented with a cookie consent banner powered by Cookiebot. You can choose to accept or decline cookies by category:
- Necessary: Always active. Required for the website to function.
- Statistics: Google Analytics 4 and Microsoft Clarity. Only activated upon consent.
- Marketing: LinkedIn Insight Tag. Only activated upon consent.

You can withdraw or change your consent at any time by clicking the cookie settings link in the footer of our website.

4. Your Rights Under GDPR

As a resident of the EU/EEA, you have the following rights regarding your personal data:
- Right of access: You may request a copy of the personal data we hold about you.
- Right to rectification: You may request correction of inaccurate data.
- Right to erasure: You may request deletion of your personal data.
- Right to restriction: You may request that we limit how we process your data.
- Right to object: You may object to processing based on legitimate interests.
- Right to data portability: You may request your data in a machine-readable format.
- Right to withdraw consent: You may withdraw consent for cookie-based tracking at any time.

To exercise your rights, please contact us at: info@aimsweden.com
You also have the right to lodge a complaint with the Swedish supervisory authority:

Integritetsskyddsmyndigheten (IMY)

www.imy.se

5. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their respective privacy policies.

6. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website. The date at the top of this page indicates when the policy was last revised.

7. Contact

If you have any questions about this Privacy Policy or how we handle your data, please contact:
AIM Sweden AB
Lägervägen 13, Byggnad 9
SE-832 56 Frösön, Sweden
Email: info@aimsweden.com
Phone: +46 63 554 10 35